4 Reasons Why Your Business Should Use Live Videos

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In the ever-ongoing race for customer attention, businesses need to continuously stay on top of the game and make use of the newest tools that will help them reach their audience. One such tool that has proven extremely effective is livestreaming. Going live lets you communicate with your audiences directly and meet them exactly where they are at, bringing you a bunch of benefits. Livestreams offer a new platform to reach your (potential) customers that will help you boost your users’ engagement and gain their trust. It’s easy to implement and the hottest tool out there to connect with your audience today. Don’t miss out, go live, and reap these benefits for your business. 

1. Drive engagement

The immediate and unique nature of live videos makes them more compelling and exciting than pre-recorded content. As livestreams are happening in real-time, there is no other video like it, something new, different, and unexpected could happen anytime. This captures the audiences’ attention and compels them to engage. They can either like it, share it, or interact directly by commenting. This makes live videos even more exciting because there is an immediate interaction going on between you and the audience. Users can ask questions and share their opinions and thoughts instantly – and they can receive immediate replies from the business and other users. This is a lot more engaging and exciting than simply watching a recorded video. 

For instance, instead of simply posting a product video, you can stream the launch of a new product live, include a show and games, and a giveaway at the end of your livestream. This creates excitement and will have viewers tune in and keep watching.

2. Build credibility and trust

When customers interact with a brand, they mostly only see the business – not the people behind it. It can be easy to forget that behind every brand there are people like you and me. By going live, you can show your customers who you really are, you can give them a glimpse behind the scenes, and become more authentic and relatable. This in turn will help you gain credibility and trust, as your customers see you in a warmer and genuine way. Building a trusting relationship with your customers takes time to cultivate, but it is crucial if you want to retain their loyalty. 

A great way to show authenticity and gain your audiences’ trust is by going behind the scenes. You can show them how your business is run, have interviews and Q&As with employees, and allow users to see who sits behind the brand. As live videos happen in real-time, and they are not pre-recorded and polished, they show the personality on screen – and in extension also the business – in a genuine and more trustworthy light. 

3. Bridge the gap between the digital and physical world

Today, as the digital realm plays an increasingly large part in our daily lives, it is becoming more important for businesses to make use of both the digital and the physical world to reach their customers. Even businesses that never thought of going online now use the web to reach wider audiences in new and innovative ways. For instance, the event industry has been bridging the gap between the digital and physical world by streaming events of all kinds live online and letting audiences attend virtually. 

Similarly, the iGaming industry is using livestreams as well. With the online gaming world continuously expanding, a wide variety of gambling sites are now available for players from all over the world. To make it easier for players from Asia to find the best site, experts over at Asiabet have curated a list of the best online casinos and sportsbooks to play and bet at. Among the best online casinos are those that offer so-called live dealer games. With these, online casinos are bridging the gap between the digital and physical world as they stream a real dealer onto the player’s screen in real-time, creating an immersive and engaging experience online. 

4. Find out what your customers want

As livestreams are very easy and cheap to create, they offer a great space to find out what your customers want. As listed by Restream, there is a wide variety of livestreaming platforms available now, such as YouTube Live, Facebook Live, and Twitch, where you can go live easily. All you need is a stable internet connection. That makes live videos the perfect testing ground to find out what your audiences like. 

You can ask them questions, have conversations, interviews, and Q&As. All will allow your customers to give immediate feedback and tell you instantly what it is they like or don’t like about your product, and what they might wish to see in the future. You can also play around with different kinds of livestreams and compare how they did, based on viewership, engagement, and feedback, which will help you determine the best strategy moving forward. 

It’s the age of livestreaming, and if you haven’t jumped on the bandwagon yet, it’s about time you do. Get the live video going, interact with your audiences, and reap the benefits of this essential tool of the 21st century. Your audience is waiting!

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