Advertising has changed a lot in the last few years. From the modes of advertising to the way in which it is done, everything has changed. The advertising has shifted from hoardings to television commercials to online advertising. With technology, everything shifted to online mediums and so did advertisement. Also, people spend most of their time on the internet, so marketers had to make sure that they reach them there. And with online mediums, they can reach to a bigger audience at much less cost. But, selling or promoting a product online is not an easy task. Every step of the process depends on a lot of factors like the product brand or product image. Even the smallest of the things matter.
As people cannot physically see the product online, so the only thing that can gain their trust towards the product is their images. Product image plays a crucial part in its sale, as people decide if they will be buying the product or not only after looking at those images. When was the last time you bought something online without looking at its image? I don’t think anyone of us has ever done that. Looking at what crucial part a product image plays, it is important that the images are taken in the right way. And with all the competition out there, there is nothing that can go wrong.
Just like any other professional photographies, capturing product images is not an easy task. It takes a lot of efforts and tricks to take a few nice pictures that can be uploaded online for the promotion or sale of the product. But not to worry, here are some tips you can follow to capture that product image in the right way.
Capturing the images
As you might have heard, “Ä picture is worth a thousand words.” This is true in every case, even with pictures of a product. These pictures tell a story of the product to the buyers. If the buyers are convinced with the story, only then they will buy the product. But how can you use your camera in the right way, so that the images attract more and more people? These few tips will guide you:
How many times has this happened to you that you ordered a red product and it turned out orange when you received it? This happens very often because sellers do not click the product images in the proper light. While clicking the images, make sure you adjust the light in a way that the features and the colour of the product are shown properly.
If you are using natural light for the photography, then adjust the angle at which light falls on the product, so that it enhances the look of it. And if you are using studio lights, then adjust the brightness, angle and colour of the light, to make sure that your product looks as real and good as possible.
Keep the editing minimal
While you are clicking a product image, do not think about editing. Click the picture as if it has to be uploaded that way. This is because too much editing will make the product look fake. So clicking good pictures will ensure that you only have to do some touch-ups in the picture and it will be good to upload. Also, make sure that you keep the focus of the image on the product while editing.
Keep the focus clear
Some props are always used with the product, as they help in telling the buyer more about it. So make sure you use simple and minimal props because the main focus of the photograph should only be on the product. For example, if you are taking pictures of a pair of shoes whose colour is a little faded, then you should avoid using any bright coloured props, as the bright colours will not only take away the focus of the image but also make the shoes look dull and that will definitely affect the sale of the shoes.
Show the product in and out
This is a very important point to note. While selling a product online, always make sure that you click the pictures of each side of the product. Like, click product image from the front, the back, the sides and if the product opens up, then capture the inside of the product too. This will let the buyer know the product inside out. Also, you will be able to gain their trust as they will know that there is nothing you are trying to hide from them. You can also use the 360-degree viewing option, as it makes it convenient for the buyer to look at the product from each corner.
Keep the product image size in mind
Keep the image in high-resolution, so that the buyer will be able to see it clearly. But most of the websites do not allow to upload big sized files, so you can compress the image according to the needs of the website. If you are posting it on your own website and have absolutely no issue in uploading a big sized image file, then remember to keep the size of the file small enough that it would not affect the load time of your website.
Keep the background plain
Do not make the background of the image too complicated as it will end up shifting the focus of the image. Keep it plain and simple. And if you are not sure what background will make your product pop, use pain colours. Like for most of the products, a plain white background will work fine, but if your product is white, then choose a faded background colour that will help the white of the product pop.
A little inspiration from here and there always helps. So, if you know a brand that clicks amazing product images, go to their website and have a look at their techniques of clicking pictures. DO NOT COPY them, but take inspiration from them and create your own ideas. This will keep your images unique and amazing like theirs.
Product image capturing can be a tricky task, as a bad image can lower the sales of your product. So, make sure you follow these tips and click perfect images of your product. This will help you in making better sales of the product and creating a better image of your brand in the market.