If you are just starting with your new blog, you should get prepared for the long journey just because there is no overnight success on the internet. If you finished building your blog and writing your start-up content than the hard part begins which is attracting traffic to your blog.
Most of the websites or blog owners are confused at the start not knowing where and how to promote their content. The truth is that there is a lot of competition and you have to be consistent and believe in your idea to survive.
Most of the promotion tactics that we will cover in this article are free, so there is nothing to lose if you try, so let’s get started.
- Site Optimization (SEO)
Before you jump into any type of advertising, you have to know the essential elements for building your website. You cannot advertise a blog or a website that is not ready for traffic or leave a negative impression on users. All of your money spent on advertising will be for nothing if you do not develop a proper blog structure.
Your website should be fast and responsive. Do not add any unnecessary elements that will only make it slower. More than 65% of the users will not return to a website if it has loading time more than 4 seconds.
You should always choose reliable hosting with good uptime and server response time. It is much better to start with bigger package hosting than to migrate as the traffic flow comes in.
Security is very important not just so users can feel safe browsing your website, but also it will affect your search engine rating.
- Keyword and Niche
You should always target a specific niche and avoid building website or blog for broader audience. Keywords are also very important for targeting specific audience that is most likely to be interested in your content.
- Email marketing
Most of the people do not consider email marketing when they start their blog, but the truth is it is the most efficient way to advertise your blog. The return of investment (ROI) is $40 for every $1 spent which is amazing. You should start building your email list right from the start through subscriptions, offering gifts, specialized content and etc.
- Social Media
There is no running away from the fact that social media is one of the best places to advertise your blog. You must create your social media strategy from the start and establish your social media presence. Even in sports worlds, like the top NBA teams among the expert predictions, the companies know they need to engage with a strong social media presence.
There are many different platforms such as Facebook, Instagram, Twitter, Reddit, and etc. that offer extensive advertising tools for targeting specific audiences.
This means that you’ll promote your blog only to people who might be interested in reading it and spend your advertising budget much more efficiently. There are also many different free social media methods for promotions such as posting in groups, communities, and forums.
- Guest Blogging
This is another interesting way to advertise your blog. If you feel comfortable leaving your content writing to guests, it can turn out to be a great way to attract more traffic. It is great just because most guest bloggers will promote your website on their social media pages and leave out links everywhere on the internet.
- Search Advertising
Although it might be too expensive for starters and for people who are running on a tight budget, search advertising on platforms such as Google where you will be billed for cost-per-click might be a good way to advertise your blog if you already built a great structure.
This means that you must turn your one-time visitors into returningvisitors. So, make sure you have high-quality content, good design, and some value to offer to readers before you choose this option.
There are a lot of different ways to promote your website nowadays, and finding the right one might differ from blog to blog. You just have to create the perfect blog following all SEO rules and try different types of paid marketing until you find the one the is best for you.