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eCommerce Keyword Research: Beyond The Basics

Ecommerce keyword research

Everyone wants their link to be mentioned on the top of Search Engine Result Pages (SERPs) to attract the maximum traffic. However, only a single link gets that privilege, and all other websites get just mentioned below. That is why Search Engine Optimization (SEO) is a crucial aspect of digital marketing. Earlier, when there were limited links mentioned on SERPs, businesses did not emphasize optimizing their links for search engines. The importance of SEO increased when the search engines started becoming chaos for all kinds of searches. The significance of SEO rises even more in the eCommerce domain. Under SEO of eCommerce websites, the most crucial feature is keyword implementation. Here we will be discussing how marketers can perform an eCommerce keyword research to make their links stand out on search engines. 

Most eCommerce marketers know the keyword basics, i.e., how they work and how they can be implemented in different places. But they make the biggest mistake in the very first step of eCommerce keyword research, which ruins all the further efforts. eCommerce being a vast market, its keyword research is equally complicated. So, we have gathered some crucial information on how eCommerce keyword research can be performed in an advanced way to achieve more significant results. Let’s dig into the topic and find more. 

Beginning With The Keyword Research

Whether it is a regular website or an eCommerce keyword research, it has to be done right to form a solid foundation of all the further SEO activities. The keywords have to be incorporated into URLs and website architecture. So the research should be done even before deciding anything else for the site. 

People who try to learn the basics of keywords through articles or videos need to know that those methods might not be useful for eCommerce websites. The reason behind it is that usually, all keyword research articles/videos focus on blog websites. But in the case of eCommerce, marketers need to center their keywords around the product pages. That is why they need particular strategies for eCommerce keyword research. 

Researching The Keywords

Having an eCommerce website does not limit the ways for researching the keywords, it is just that the general methods do not work. So we need to look into some different ways. Some of the most effective techniques for eCommerce keyword research are:

Existing Traffic Analysis

This should be marketers’ first choice for researching keywords because if something is already bringing traffic, it will generate more of it when incorporated correctly. The two simple ways of analyzing traffic:

Competitor Analysis

Uniqueness is the key to success, but a little learning from the competitors is never harmful, especially when it comes to marketing. Once the analysis of existing traffic is done, the marketers can look at what their competitors are doing, and what is performing well for them. The most efficient two methods of doing this are:

Using The Tools

After the two initial steps, marketers can finally move to tools for eCommerce keyword research. These tools help them find out all the keywords they might have missed in the previous steps. Here are the two most useful tools:

There are several eCommerce keyword research specific tools available in the market that marketers can check out for more efficient results. 

Conclusion

Keywords should be marketers’ priority for digital marketing. Once they find the right keywords, they can incorporate them throughout their eCommerce website. Also, there should be different keywords for different pages. If they use the same keyword on every page, the keywords might not provide adequate returns. This whole process should be done precisely to gain the benefits that the marketers want from it. 

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