Remember the old days when online food ordering consisted only of lukewarm pizza and Chinese food? Coming back to the current situation, the customer has an extensive range of food options when it comes to online ordering. The concept of delivery for diners has radically changed since online food delivery apps launched in the market.
Food delivery apps are attracting hungry patrons and have revitalized the restaurant industry. Today. No restaurant or food joint can shun eyes from the fact that online delivery platforms have increased their sales and revenue in a short time. The restaurant industry has been transformed by the mobile zone where mobile applications have a vast impact and potential to attract consumers and keep them engaged with the business. Due to food delivery apps, the restaurant industry has experienced tremendous growth as compared to other sectors.
Smart technology solutions have given us something called an app, and this app fills the gap between restaurant and customers. According to an official NPD report,
“Food delivery apps have the potential to meet the rising demand of customers and have given new meaning to quick service. “
Indeed, food delivery apps for restaurants offer multiple benefits and help them to streamline business operations. In fact, it also offers consumers a lot of convenience at each step. From placing an order to tracking to payment- everything can be done within the palm.
Food Delivery Apps Drives More Sales and Traffic
Here’s the snapshot of why customers use restaurant apps, from the browsing menu to view ratings to check for direction, there are many reasons. The fast-paced lifestyle of consumers, busy schedule, long-waiting hours at restaurants, etc., are the major reasons responsible for the massive growth of online food delivery apps. Hence, many customers have stopped visiting restaurants. As a result, they would like to look at some food delivery apps and get their favorite meal delivered to their preferred location.
Restaurant owners are taking advantage of this mindset, and there has been a phenomenal demand for an online delivery system for restaurant because it offers some obvious benefits both for the customers and restaurants. Here we have mentioned certain advantages of implementing food delivery apps in a restaurant business.
# Food Delivery Apps Makes Restaurant Popular Online
No doubt, digital marketing techniques like social media, paid advertisements, content marketing plays an important role in strengthening your online presence. But when it comes to the restaurant industry, word of mouth plays a significant role. This has evolved into the present day, where reviews on digital platforms such as Google, Social media, and sites such as Tripadvisor and Open Table decide the restaurant’s popularity.
You might get shocked to know, but according to a recent study published by TripAdvisor, more than 94% of US diners read online reviews on social media before dining out or ordering food from a particular restaurant. Hence, restaurants have to understand in advance what their potential customer wants and how they rate your services. It will play an important role in online visibility. More positive reviews, greater sales.
Along with the reviews, digital menu, and mouth-watering pictures attract consumers in this culinary world. Studies have shown that quality pictures have a noticeable impact on 50% of customers. Attractive pictures of your signature dishes can create the right impulse for customers to place an order.
# Foster Brand Loyalty
From personalized offers and discount schemes to offering excellent customer service and delivering a better customer experience, food delivery apps help restaurants to increase sales and foster brand loyalty. Features such as push notifications, restaurants can keep their customers engaged and connected about their order status and other relevant information. Ultimately, it boosts sales and improves brand loyalty.
If you have designed a customer-centric food delivery app, there are 100% chances to boost sales. Since the introduction of television, visual stimulation is one of the best ways to attract eyeballs and keep the audience engaged all the time.
The more you engage your customers, the more times you can expose them to your restaurant. Posting quality content, engaging in the connect section, personalization, etc., plays an important role in growing the restaurant’s recognition and loyalty in the market. Food delivery apps have various features that enable restauranter to attract, engage, and retain customers.
Today, customers have the luxury to access apps within their smartphones. Customers may want to gather information about your restaurant before visiting it. This may include a browsing menu, directions to your place, or even placing orders. Having a food delivery app answers all those questions and increases brand loyalty among customers.
# Fast and Efficient Selling
No matter in which business you are engaged with, your prime motive is to increase sales and ROI within a short time. Today, due to the fast-paced lifestyle, consumers continually seek convenience; they believe in one-click purchases.
- Don’t know what to choose? Search
- Another click allows you to get what you need exactly
- Then just another click, make a payment and get your food at the doorstep.
What can be more convenient for your customers?
Just three clicks and your product is sold, and your customer is happy after all; they will get exactly what they wanted from you.
Your customers will have the privilege of ordering, purchasing, comparing, or ordering online whenever they like from any spot. If you offer doorstep delivery, there is nothing more simple and easier than that. Multiple payment options within the app simplify the process even more.
In today’s digital and busy environment, your customers always go for a product or brand that saves time, and food delivery apps do the same. So seize the opportunity and boost sales overnight.
# Using Food Delivery apps as a Powerful Marketing Tool
As a marketing tool, your app can be a valuable weapon.
According to Statista, here you can see what are the important marketing methods used by restaurants to attract local people. Imagine you are new to the restaurant industry and want to drive more sales, but how will customers know about your products and service? Thus, more and more restaurateurs are investing in food delivery apps that let them stay connected with customers and give the business a competitive advantage.
Firstly, Along with Facebook and Google My Business, having a delivery app increases brand awareness and allows you to connect with more customers.
Secondly, the food delivery app allows you to increase engagement via push notifications. Furthermore, your customers feel valued, and this will build trust with your customers for long-lasting relationships.
Finally, there are many marketing and promotional benefits you will get with a custom food delivery app. With your own branded app, you can send a personalized notification, sync social media accounts, and sell your products and services without any hassle.
# Connects you Directly with your Customers
Customers spend their majority of time on smartphones, so go where your customers are. Delivery apps help you collect crucial data about your customers, such as age, location, preferences, and much more. It also lets you provide information about your products and services such as newly launched dishes, product specifications, special offer timings, news, etc.
All these encourage customers to download your app and avail themselves of the dish they want. It is fast and simple; customer service is an important key to boost profit in your restaurant business, and a delivery app is a key to enhancing the customer experience.
Success does not come overnight; having a food delivery app, and building customer loyalty is an organic and gradual process.
After going through the above strong points, you are now able to understand why having a food delivery app increases sales and gives your restaurant business a competitive edge.
Overall, the delivery app increases sales, and that should be the main reason you are considering getting one. Along with the sales, it can also do a lot for your restaurant business such as,
- Attract and retain customers
- Foster brand loyalty
- Stay ahead in the competitive curve
- Increase your business reach
- Finally, business growth
All of these strategies drive revenue, so it is the right time to seize the opportunity and develop an ordering app for your restaurant business that improves sales and clientele.