When it comes to having an SEO strategy in place, it has become quite difficult to focus on one thing. Search engine optimization is a complicated process with plenty of interconnected parts. Thus, confusion is plausible. It is quite easy to fall into the trap of overlooking your SEO strategy and tactics and focusing completely on more surface-level marketing tactics. As 2019 is almost over, the level of competition during the year, you may have experienced as a digital marketer, must be immense. The SEO strategy you choose for your digital marketing campaigns can make or break the success of your brand’s online presence. As a digital marketer,it is important that you have all the updated and latest news from the world of search engine optimization so that you can make an informed decision ahead of the New Year that is ought to bring new prospects and opportunities for your business.
With that in mind, this article is created to provide a detailed picture about the latest SEO strategy and trends of 2020 that could help your business grow and thrive.
So, let’s jump right into it.
#1 Create a list of topics that you need to cover every month
When it comes to SEO, keywords are its nuts and bolts. But your SEO strategy should be to create a list of topics you want to cover in a specific time period. Keywords aren’t your first step towards gaining organic growth, instead, you need to find short terms and words associated with your service or product. To start, make a list of these words and terms. You can use Google’s keyword tool for determining its search volume. You need to associate these terms and words with popular short-tail keywords as well but can’t dedicate individual articles and blogs to these keywords because they are way too competitive. Simply make a list of 10-15 topics with short-tail keywords and move on to our next SEO strategy.
#2 Based on the topics you have picked, make a list of long-tail keywords
Now, you have to optimize your pages for particular keywords. For each topic you have created, you need to identify long-tail keywords that give weight to your original topic. This is because you are not the only one selling the same product or service. There are hundreds of others if not thousands. So it is difficult to rank, especially if it is a popular topic. Moreover, you also risk competing with your content by creating multiple pages that are all aiming at the same topic or keyword. So, you need to focus on creating content that tells different aspects of your product or service. By doing this, you will attract people with varying interests and concerns regarding availing your service or owning your product. This creates multiple entry points for customers who are interested in your business. Since modern search engine algorithms depend on ‘topic cluster’ in order to connect with the users, this is a great SEO strategy for each of your topics to have different subtopics. This will allow the search engines to fetch the information users are looking for.
#3 Now, you need to create pages for each topic you have selected
Ranking your page for a handful of keywords can be difficult. But if you create multiple pages for each topic, it becomes a whole lot easy. You need to create a web page for each of the topics you chose during Step1 and Step2 and create content that outlines the topic at a high level. Think of each web page as the table of contents, where you will be explaining your audience about each subtopic. Based on the keywords you have picked, determine how many different web pages you need to create. The number of web pages you create is directly proportional to what services you offer, how many different products are there, locations your business has, and more. This will make it easy for your targeted customer base to find you in search engines – it doesn’t matter what keywords they use.
#4 Create a blog
The best way to rank your keywords is through blogging. Each blog post you create will be essentially a new web page that gives you an opportunity to rank in search engines. A blog can help you elaborate on each of your services and products in the best way possible and start showing up in search engines.
When you are creating a blog, your SEO strategy should be:
- Not to include the long-tail keywords more than 3-4 times throughout the blog. The search engines will consider it ‘keyword stuffing’ if you use more than this
- Link the blog post to the main service page of your business. This can be easily achieved through a CMS platform like WordPress.
- After publishing the blog post, link it into it from the main service/product page that supports the subtopic.
You don’t always have to write blogs on the service or products you offer. You can also write articles and blogs on tangential topics that relate to your business line. This will develop page authority and search engines will pay extra attention to your domain. For example, if yours is a pest control service, you can not only write blogs on your service but also on topics like ‘how to treat a termite infestation in your home.’ Or you can also write a product review on ‘best termite killers’ and link it to Amazon product pages. This is also known as affiliate marketing, which you can do easily.
#6 Stay current on the latest SEO practices and news
Our last SEO strategy for you is to develop an understanding of the overall marketing landscape. You need to stay on top of the best practices and current trends in the world of SEO. You can refer to multiple online sources, attend seminars and conferences, or talk to your peers and colleagues who are in the same field. Trust us, this will definitely help.
Staying on top of your SEO strategy can be difficult. You need to be vigilant when testing your strategies so that you can determine which ones work best for you.