Producing a video for a YouTube channel involves quite a bit more than what you see on the surface. For instance, you need to plan the content, write the script, get the lighting right, film it, edit the content so it’s smooth, and possibly add special effects.
After that, you’ll have to upload your video and optimize the text for YouTube’s search algorithms, but it doesn’t stop there. You’ll still need to promote your content to gain any kind of traction.
Some people start making videos and think it’s enough to make an eye-catching thumbnail and optimize the title and description. These are crucial components, but there’s more work to be done.
“It’s important to make your videos stand out,” says Dallin Nead, CEO of VideoSupply, “but if you never promote your content, nobody’s going to see it or share it. If you want your videos to go viral or bring traffic to your website, that requires promotion.
If you have yet to promote your video content, it’s not too late to start. Here’s how you can get the ball rolling.
Hire a professional YouTube video production company
YouTube is arguably the most widely used video platform and is a massive opportunity for you to build brand awareness and generate leads and sales. That won’t happen automatically. To turn your YouTube content into a lead-generating machine, you need a strategy. Otherwise, you’ll only ever get views and shares with a limited impact on your bottom line.
Although services vary, video production companies can do just about everything for you, from content creation to marketing and distribution. They can also help grow your YouTube subscriber base to keep people around for the long term.
If marketing has been low on your list of priorities, you probably haven’t considered promoting your YouTube videos. The problem is that ignoring your videos is like leaving money on the table. Video content is the number one source of traffic online and is shared more often than other types of content. Promoting your videos can do wonders for your brand.
Avoid DIY video production
Video production isn’t for everyone, and unless you’re passionate about the profession, don’t waste your time. The learning curve is steep, and you’ll never be able to match the results of a skilled video pro without years of experience.
Whether you need a full-service video production package that includes a videographer or you just need someone to edit your existing clips, you’ll get the best results from a professional.
A professional video production company can design your videos from the ground up, including helping you come up with compelling content ideas and a great script. They’ll also create the final video using all available footage.
Video editing isn’t just a technical skill – it’s marketing
Anyone can learn their way around video editing software and create smooth transitions and nice visuals, but only a video production company with marketing experience can craft an influential final product.
If your videos don’t influence your audience, they won’t help your business. Good video production creates emotional bonds with brands by creating content that speaks directly to the market in a way that makes them feel special – like the message has been crafted just for them. When an audience identifies with the message, it builds rapport, and they’re more likely to buy from you.
A professional video production company can also help you make promotional videos that fully represent your brand. For example, these videos will tell your story and present your core values to your audience. This helps to build trust, which creates a positive impact on your revenue.
Some examples of branding videos include:
- Origin story. People want to know why and how your brand got started and what core values you hold.
- Case studies. Before making a purchase, 81% of people want to know they can trust your brand. Case studies help to build that trust.
- Explainer videos. Many people say they watch explainer videos to learn more about brands. These videos help people understand how your company works and sometimes how to use your products and services better.
Professional services produce superior results
For the best chance at generating revenue, leads, and subscribers from your YouTube videos, hire a pro to help you from start to finish. Remember that great video production requires marketing expertise to be truly influential, so start working with an experienced pro today.
