Top 5 Social Media Platforms to Consider for Your Business Marketing

Top 5 Social Media Platforms to Consider for Your Business Marketing

Marketing is the backbone of many successful businesses and one of the best options to embrace is social media.

It is a goldmine for many leads for your business because these platforms have a wide audience. In fact, social media currently has over 4.62 billion users which is more than half of the world’s population.

But to get the most out of your marketing campaigns, you have to use the leading platforms. So we bring you the top 5 social media sites you sould consider for your business marketing.

Mark Zuckerberg’s company is currently the largest social media site with over 2.9 billion active users. Getting started on Facebook is free and simple whether you join as an individual or a business. Furthermore, this social media channel welcomes different types of content including videos, text, images, and stories.

Facebook’s algorithm focuses more on engaging content that boosts meaningful interactions and conversations such as videos. Therefore, if you make entertaining and original video content, you will build an audience – fast. 

  • 2. YouTube

YouTube is among the best marketing channels, especially for video content. This is because it’s a video-sharing platform with over 2.2 billion active users. You simply have to sign up for an account on the site then create top-notch video content and upload it. 

Businesses make tutorials to help their customers with any issues they may have. One example of this is with computer programming or even learning how to play casino games like blackjack. 

For the latter, when you’ve learned how to play, there are plenty of resources to help players find the best online casinos. The most helpful are comparison sites that check for the latest welcome bonuses and offer free demo versions of the games. In addition, when you are ready to play, you can take advantage of the thousands of reviews the platform provides so you can make an informed choice.

Moreover, for better results, you can embrace YouTube SEO to make your videos more discoverable than those of your competitors which increases your reach. All of this explains why 97% of Fortune 500 companies rely on social media for a better connection with customers.

  • 3. WhatsApp

A super popular app that started as a texting platform to keep in touch with friends and family. But as time went by, businesses started using the app for connecting with customers. It proved to be an excellent support option that provides timely responses and eases communication.

Later on, the company introduced a WhatsApp business platform that makes operations smooth because of its advanced features. It allows you to advertise your products/services to your contact list, as well as giving updates and special offers. 

  • 4. Instagram

Instagram is another amazing social media channel with over 2 billion active users. It is a visual platform that gives you a golden chance to showcase your products or services using videos and photos. The app allows you to share a wide variety of content like stories, live videos, and reels among others.

For your company, you have to create a business profile that comes with analytics of your Instagram posts. Best of all, you can also use third-party tools to schedule your content which helps with your consistency.

  • 5. Tiktok

A video-sharing app that was launched in 2017. Despite being new to the social media world, Tiktok is among the fastest growing platforms with over 1 billion users worldwide. It also competes with Google as one of the most visited sites on the internet.

The app allows you to create and share short videos of 15 to 60 seconds. TikTok also has a wide variety of music snippets, sound effects, and filters. They help you to get creative and are among the things to consider when making social media videos.

More so, it allows content for many different interests. So no matter the type of your business or industry, your content is welcomed. But you must follow the site’s rules and regulations. The other good news is that Tiktok has a scheduling option on its publishing platform that allows you to plan your posts in advance.

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