Every business wants to make most out of its resources and to do so, they can either cut on their expenses or get more customers to buy their products or services. While the former one can be done only up to an extent, the latter one requires more strategies and planning. Unlike the old times, just giving out an advertisement for your business is not enough to get more customers. Digital marketing has to be done for it. SEO strategiesand content marketing are the new trending words in the digitalization of businesses. With these, you can easily attract customers towards your business’s website and tell more people about your products and services. But content alone is not that powerful. Along with that, you also need to get a better bounce rate of your website.
Have you heard of the term bounce rate before? Don’t worry if you have not, because this article will tell you everything about the bounce rate and how you can use google analytics for it. So, let’s start with the basics and then dive into more complex points.
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Bounce Rate
The bounce rate is basically the number of people who do not interact with your website after the first page. That is, they open the website and without clicking or any other option, they leave the website. Usually, this page is the main page of your website. Having a higher bounce rate is bad as it means that people do not find your website interesting and left it without browsing further. The time spent on browsing a single page is not calculated, so the analytics system considers this session as a 0-second session or a bounce and will log the same. No matter if the visitor spent an hour reading everything on the page, it will still be considered as a bounce if no other option is selected.
Using Google Analytics For Bounce Rate
Google Analytics is a product of Google that is used to track and report the traffic of websites. With this tool, you can easily track everything about the people who are visiting your website.
Coming to the bounce rate, the google analytics tool tracks every visitor on your website. The tool calculates the percentage of people who bounced back from the first page they opened from all the people who visited the website. The session length does not matter to this tool. If there is no trigger on the page, it is considered as a bounce.
Importance of Bounce Rate
It is not important to have a lower bounce rate. As google analytics calculates the bounce rate according to the single-page session and not according to what page is accessed. People might be directly getting to your product or service page, reading all about it and leaving. In this case, your bounce rate will be high but still, your product or service is getting promoted. And that is the ultimate aim, isn’t it?
But it should not be ignored either, as there can be a possibility of people visiting an irrelevant page of your website and leaving from there. This will result in less promotion. So, you should analyze the traffic in more depth to make sure your purpose of the website is being fulfilled.
Various Kinds of Bounce Rate
To make sure that your website’s high bounce rate is not a problem, there are different kinds of bounce rate. They are:
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Audience Overview:
This is the general overall bounce rate. No in-depth information is provided in this. So with this, you cannot analyze the problem.
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All Traffic Report:
People access your website from different sources, this one tells you how many bounces are received from each of the sources.
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Channels Report:
These sources can be grouped into different channels, like organic clicks. This report shows the bounces received from each of these channels.
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All Pages Report:
This report is the solution to your problem as it shows the page-wise bounce rate. It tells you how many people bounced from which page of your website. So, if most of the people are bouncing from the promotion page of your website, then it is nothing to worry. But if they are bouncing from the main or non-promotional pages, then you should be looking for the problems in your website.
Decreasing the Bounce Rate
If in the all pages report, it comes out that people are actually leaving your website before getting to your promotional page, then it will be a problem. And in this case, you would require to decrease your website’s bounce rate. Here are some points you can consider for doing so:
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Publish rich content
Putting up SEO strategies is not enough. If people open your website and leave it soon, then poor content can be one of the reasons. Make sure that the content you provide on your website is relevant and easy to understand for the people.
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Make it user-friendly
What if people want to explore more on your website, but they can’t find the links for that? Some people end up making complex websites in the name of creativity. Making a user-friendly website will ensure that people find everything easily on your website, while still keeping the creativity on. And this will interest more people.
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Concise information
Do not write too much on any page of your website, as it might make your content boring. Give proper information is a concise form so that people can read it easily and fast. This will interest more people in going further on your website and not exiting it from the first page itself.
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Optimize for multiple devices
As the internet is available everywhere nowadays, so different people might be accessing your website from different places and devices. Make your website in such a way that anybody can access it from any of their devices. Because making a website that is just optimized for desktop or laptop, will cut out on traffic from mobile.
Conclusion
Traffic management is not easy but if done right, it can give so much profit to your business. So, look for each and every detail about all the visitors on your website and make sure you make the most out of it.
