Everyone believes that they have complete knowledge about what SEO means and what it is all about. There are various misconceptions when basic SEO strategy is concerned, and most of the mistakes occur as people are unable to understand the nuances of those myths. Without complete understanding of the misconceptions, it is easy to make SEO campaigns that are poorly structured, potentially damaging, and unrealized. Learning to spot those myths and knowing the right way to work with them instead of assuming what they mean can make a huge difference and help you form successful SEO campaigns and avoid the ones that can damage your search engine rankings. Let’s dig deeper into those misbelieves.
#1 Keyword Stuffing
The prevailing stereotype surrounding content generation is that by stuffing your website’s content with keywords, your website will naturally begin performing better on the search engine rankings. Although this had been successful a decade ago, Bing, Yahoo, and Google have transformed the way that content’s keywords are assessed, and they will lower your value not if they identify keyword stuffing.
You should, instead, focus on rich content, which is a more effective strategy. This may require you to start afresh. For successful SEO campaigns, you should look at topic modeling and offering the best quality content rather than focusing on keywords. Your content can be in the form of video series, blog posts, or the best infographics depending on your branding and website.
Using keywords and backlinks is necessary but you should not compromise on the content quality just for loading the article with them, or users will not stay on your website for long, increasing your bounce rate, which will, in turn, lower your search engine ranking pages.
Moreover, you should research the keywords you will be using well enough. You should identify the best keywords and use one or two on your webpage for improved online visibility. One tip is to utilize long-tail keywords and looking at synonyms when you are doing the initial keyword research. You should refrain from stuffing your content with low-quality keywords and backlinks at all costs.
You should look for how many people have typed those keywords in their searches. If the searches for those keywords are minimal, avoid using them. But if those keywords are highly competitive, you must think before using them. You can instead use low competition keywords.
#2 Link Building
Google wishes to offer the best possible results to the users and a way to ensure that is to look at the number of links in the content that directs to a particular page. Furthermore, it examines the quality of links and considers both external and internal links in a similar manner. The high-quality links are those that come from a webpage that is relevant to the landing page, so there should be some type of shared subject matter.
The webpage that you are linked from will be judged on its quality as well, so ensure that you are not adding links to your website randomly using a scattergun approach. It is all about striking the right balance between quality and quantity. One in the absence of others will not help and is amongst the biggest misconception for inexperienced strategists building SEO campaigns to fall for. So, avoid automating your link building at all costs and concentrate on both detail and quality for establishing trust and authority in your webpages.
#3 Social Media Marketing
It is a common stereotype that social media contributes to your SEO directly. The common ideology is that the higher likes you receive, the more value the search will apply to your website and content. This is a very highly-believed misunderstanding of how social media and SEO can work together. This misconception, however, has a foundation, and the social media strategy is linked closely with the SEO.
Google does not distinguish between social signals (comments and likes) but it treats social media webpages in the same manner that it treats every site in. As social media works throughout the day and night, it is highly difficult for the search engines to cope up with the dynamic influence of social media campaigns but they consider your links. So, apart from enhancing your brand’s reach via social media sharing, you can create an indirect route to an improved search engine ranking via improved trust ratings.
#4 Paid Searches
Pay Per Click advertising and SEO work in different ways but can work really well together. The common misconception is that these two methods are fundamentally different and should be considered individual strategies. However, it is a fact that users tend to click on the top most result of a search if it is not a paid advertisement. By working with both paid advertising and SEO together, you maximize your exposure as well as further improve authority that is highly essential when it comes to search engine results.
#5 Optimization of Webpage
Another misbelief is that once you have a good presence in the relevant search query, the SEO job is done. It is a basic mistake, which is common to see. Your web pages need to be optimized, which can be a challenging task.
It means optimizing your webpage and picture description with several specific necessities like your titles should keyword-relevant as well as enticing enough to encourage clicks. Also, image tags must never be dismissed because they are essential sources of keyword optimization, and will aid a search engine in identifying relevant images that you use.
You should also adjust page length, which is a time-consuming and challenging task but the main factor to focus on is ensuring that site visitors remain on the webpage for longer. Whether this means the embedded video or longer content will be up in your content strategy, all the off-topic content should be removed or relocated to a place where it is more relevant.
To make sure your website appears in the top in search engine results for increased visibility and more traffic, you should engage in successful SEO campaigns by using the above-mentioned misconceptions rightly. Also, you must avoid believing stereotypes and find out the best way to use common strategies effectively.