How to Determine CRM Development Cost: Custom vs Ready-made

CRM Development

Have you tried several popular CRM out of the box systems but none gave a proper increase in sales? Perhaps your solution is to develop your own CRM. In the market today you can choose from many ready CRM systems with different features and prices. From such a number it may seem that you can easily choose a tool to your liking. But it’s not that easy. Let’s take a look why custom CRM may be better than ready-made and how high is custom CRM development cost?

What is a CRM system?

CRM systems are special software that aims to automate operational work in the company and business processes, reducing the duration of routine tasks and planning in order to achieve a high level of customer service. 

In general, it doesn’t matter how a vendor defines a CRM system, what’s important is that it:

  • Matches the requirements of your business;  
  • Cover most of the tasks of automating operations;
  • Reduces, rather than increases, the time and labor costs of routine;
  • Safe;
  • Provide analytics.

But the set of features, integration (site, telephony, chat, etc.), templates, and many other custom and ready-made features – a matter of specific TOR and analyzed in conjunction with the vendor for a particular company. 

CRM improve the business processes in the company. Still, it is not uncommon for entrepreneurs to become frustrated with this tool and abandon it. Some of the most common reasons include:

  • A complicated user interface;
  • Inability to customize the system to the business, for example, to filter the customer base according to the desired attributes;
  • Improper goal setting and mistakes when implementing CRM;

But even if you have prepared the ground for implementation, prescribed a plan and made a list of tasks that CRM should cover, there is no guarantee that the system will satisfy you.

Why an off-the-shelf solution isn’t for everyone

No matter how good and feature-rich an off-the-shelf CRM system is, it cannot be flexible enough to take all these parameters into account. At the same time, the development of a custom CRM system allows you to specify only the necessary functions. So you get a tool “customized” for a particular company.

Another common disadvantage of off-the-shelf systems can be just the lack of features. Users who have implemented amoCRM note the poor work with the client base and the lack of filters. Because of this, it is difficult to set up targeted, point-by-point impacts on individual groups of customers.

Advantages of a custom CRM system

CRM, designed at the request of the entrepreneur, is based on his needs. It has all the features you need and is as integrated as possible into the work processes of a particular company.

The advantages of a custom solution compared to a template solution:

  • User-friendly interface. You can order the CRM, which will be easy to use for employees, taking into account the peculiarities of the enterprise. 
  • Extensive opportunities for integration. Developers can link CRM with any service, popular or your own. In the system will be available data from social networks, telephony, functions necessary for successful sales.
  • Any functionality. Custom development allows you to implement even very specialized functions if it is required by your company.
  • Flexibility. Custom CRM is easier to adapt to changes in business needs and scale.
  • Productivity. Superfluous functions don’t slow down the work, the code of the system is initially optimized for the company’s needs.
  • No subscription fees. The system is forever yours, you will pay only for the modifications if they are needed. You are also not limited by the number of users: you won’t have to buy new licenses if you expand your staff.

How much does it cost to develop a custom CRM?

Let’s consider how much custom CRM costs in the example of the logistics CRM developed by RexSoft company. It’s worth noting that this CRM is available in web and mobile versions, which also affects the cost.

So, the cost of custom CRM is determined by its functionality, as well as the time of the specialists, and cost of services of these specialists.

Time spent:

  • PM – 80 hours
  • IT Architect – 40 hours
  • Design – 200 hours
  • Front-end – 360 hours
  • Beck – 320 hours
  • QA – 110 hours
  • Total – 1110 hours

In total, the development of such a CRM will cost 80,000-100,000 dollars if developed in the U.S. or Western Europe. The duration of development is about 3-4 months. Is there a way to reduce the cost of developing a custom CRM?

Well, if you order the development in regions with less expensive rates of developers, the cost can be reduced by several times. For example, if you are developing in Eastern Europe, the cost of such an application will be $40,000-45,000.


If the experience of implementing or comparing ready CRM systems does not satisfy you for any reason, your way is to develop your own. It will optimize the work with your clients and will implement the mechanisms of interaction that are specific to the company. Investments in CRM will pay off by eliminating unnecessary costs and an increase in sales. And so that the development and implementation of CRM went smoothly we recommend contacting Rexsoft. We have a wealth of experience in creating high-quality CRM for a relatively low cost. Contact us and we’ll discuss all the details.



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