How to Promote Your iOS Apps and Games on the Apple App Store Efficiently?


The profitability of the iPhone and the iPad market has led to applications being continuing to drive in more developers to the platform. iOS apps development has become a lucrative business with the stats unveiling there are four times the number of iPhone app developers as there are Android developers.

If you manage to get a great app developer for your business, you have already come a halfway, no matter what your niche is. However, the real difficulty lies in popularising your app or games. Here are some of the smart work you could do to promote your iOS apps and games in the Apple App Store.

Describe your application in a manner that it connects to the audience. Your audience plays very crucially in deciding the future of your app/game. You should make sure the description of your iOS apps/games is simple and is restricted to 200 words. There are more than 700,000 apps in the Apple App Store and more than 200,000 specifically for the iPad. The competition is fierce, so you must assign a good name and good description to your app/game.

  • Go social

Social media platforms are quite powerful when it comes to promoting your blog. Develop a Facebook page, create a twitter handle and use the newer forms of social media platforms like snap chat as well. Once you have signed up, you need to make people aware of your presence on these social media platforms. Most of these forms of social media are convenient and free to use. For example, you can use Facebook to make friends, family and other people aware of your app. When someone likes your Facebook page, it is published in the news feeds of their friends. Be sure to share the screenshots of the app and the photos of the team working with social media.

  • Create Ad campaigns

Making people aware of your app/game is a crucial task. Investing in ad campaigns could be something worthwhile as it helps a great deal in making others aware of your app/game. You could spend on online display ads, mobile display ads, and Facebook ads. These three could prove to be a great combination in driving people to your app/game. Use captivating photos for your ad campaigns to attract an audience. Use a short and captivating headline. Announce your app/game through social media. Make the download process simple. Avoid a lengthy download process and make sure the audience is able to download your app/game with just a single click. Keeping these things in mind could make your ad campaigns even more successful.

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In addition to social media platforms, you can also contact the bloggers who can promote your iOS apps/games. All you need to do is find a few websites of related niche and buy some ad space from the owners.

  • Submit your app/game for reviews

You must get your app/game reviewed if you are willing to promote it. Some of the good app review sites are, 148apps,, and AppSafari. You could get initial popularity for your app/game by submitting it to review sites.

Provide the bloggers with redemption code so that if you have a paid version of your app, they could download it for free.

  • Have a website/landing page

Create a landing page for your app/game which contains sufficient SEO optimized keywords. Your domain name should be relevant. Provide the video descriptions and screenshots of your app so that your audience gets to know about the specialties and the uses of your app/game. It is necessary that you keep optimizing your site continuously. Your audience should be able to download your app/game either by signing up or by clicking on the download button.

  • Use free content for promotion

Use the websites related to mobile applications and technology for the promotion of your app/game. could be a good option to consider.  It is a free website where a startup community ranks apps submitted every month.

  • Have free and paid versions of your app

The free version of your app would help in initial days when your app wouldn’t be so popular. Once the audience likes your app/game, they would switch to the paid version. They can upgrade the app through in-app purchase and make use of all the features of the app.

  • Use giveaways and coupons for promotion

You can conduct a free giveaway contest or provide discounted coupon codes. If your app/game is new and you are willing to get a large number of interested customers for it, this idea could be really helpful for you. 

  •  Search Engine Marketing

The best thing about search engine marketing is that it can propel your product to the top of any number of targeted search results. You could choose from a variety of options like Google Adwords, Yahoo Search Marketing, Bing Search Marketing, etc. They will offer you keyword related advertising. You can use these to promote your app.

  • Connect with influencers

Connect with the well known and relevant influencers. Once you reach out to them, ask them to write about your app and link it to your landing page. Let the influencer know why your app/game is important and convince them to write about you. Collaborating with influencers in your industry will pave you a path to promoting your iOS apps. It is important to find like-minded people who understand your niche and are willing to collaborate with your iOS apps promotion. This could include newspaper journalists, book authors, and tech bloggers, among others. 

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These tips are sure to help you promote your iOS apps efficiently in a small period of time. It doesn’t matter how good the user interface is of your iOS apps or how well-designed the app is, users won’t be drawn towards it if they aren’t exposed to the app. Marketing the app is the best way to attract the targeted audience. Without proper promotion, you will miss out on finding the right audience.

If you have any doubts regarding the points mentioned in this post, do care to ask.


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