A total of 66% of people. That’s how many people now conduct some sort of research online before making a purchase. The question is, is your online brand well-known enough to be a source of information for searchers? Unfortunately, there is a lot of competition to deal with if you want to get some of that increase traffic to a website.
Luckily, there are some things you can do to improve brand awareness and increase traffic to a website. Use the tips below to get started.
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Optimize Meta Information
Having a top Google ranking doesn’t automatically mean people will click on your website. If someone reads your page title and description and can’t figure out what your site has to offer, you’ll lose that visitor.
Optimize your meta description and title to convince people that you have something informative to say on a website. Look at the primary keywords appearing on each page and change that information to match the search intent of those people.
Work With Industry Leaders and Influencers
SEO isn’t the only source of free traffic you can get to your website. The chances are good that you have other business leaders and influencers in your industry that have an online presence. It pays to network with these people.
You can work with influencers to send traffic to your website. Some will charge a fee, while others will work with you to build win-win situations for everyone.
Invest in Paid Ads
Even if it’s easy to lose money with paid ads, that doesn’t make them a bad choice. Sometimes your brand simply needs brand recognition to get traction. Getting immediate traffic can work wonders for building your brand.
On top of that, you can optimize paid ads to make them more effective. Once you do enough optimization, your ads will start making a profit.
Use Local SEO Services
You have more options to get traffic to your website if you run a local store. The local results on Google prioritize local websites, which means you have a better shot of succeeding with SEO marketing with a local address.
You can sign up for Google My Business and use other local SEO for google tactics to rank higher on the map results. Doing this will send more traffic to your business website and local store.
Promote on Social Media
If you want to get the attention of your previous customers, you need a way to contact them without them searching for you. Social media is a great way to do this.
Social media allows you to drive people to your account pages and follow your business. Once you have a social media following, you can post informative content that builds trust in your brand. You can also go virtual with popular posts and expose your business to even more people.
Now You Know How to Increase Traffic to a Website
Getting traffic is hard to do with so much competition on the internet. However, there are countless things you can do to market your site and drive traffic to a website. The above tips are only a few of your options, so keep learning about traffic generation to get as much website traffic as possible.
Check out the blog if you want more tips that will help you manage your website and drive new leads to your business.
