Launching a business app is no longer a small feat in fact, it’s become quite the opposite. With over 2 million apps in both the Apple App Store and the Google Play Store, the competition is tough and if you want your app to be successful, you need to put in the work.
One of the most important aspects of app success is downloads. The more people that download and use your app, the better chance you have at generating revenue. Whether you’re a startup or an established business, growth hacking is a term you should become familiar with.
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So what exactly is growth hacking?
Growth hacking is a process of rapid experimentation across the marketing funnel, from acquisition to conversion, in order to identify the most efficient ways to grow a business. In other words, it’s a process of testing and implementing different marketing strategies to see what works best for your business in order to acquire and retain customers. Now that we’ve answered the question, “what is growth hacking?” it’s time to move on to the main event: the 8 most powerful growth hacking strategies for apps to rapidly increase downloads.
Create a Compelling App Store Listing
When potential customers browse the app store, they’re looking for apps that solve a problem or meet a need. In order to persuade them to download your app, you need to have a listing that is clear, and concise, and tells them exactly what your app does and why they need it. Your app’s title and subtitle are the first things people will see when they come across your listing, so make sure to put some thought into what you want to say. In addition to your title and subtitle, your app’s icon is also important. It’s the key app store optimization aspect that you can’t miss and you have to ensure it’s done correctly.
Perform in-depth app store optimization
App store optimization (ASO) is the process of optimizing your app’s listing in the app store to improve its visibility and ranking. Just like SEO for websites, ASO for apps is all about using the right keywords to help your app get discovered by potential customers. In order to find the right keywords, you need to research your competition and see what words they’re using to describe their app. You can also use a keyword research tool like App Annie to help you find the right keywords. When you opt for app store optimization services, the professionals will take care of the entire work.
Invest in paid user acquisition
Paid user acquisition is an excellent method to jumpstart your app’s exposure and growth. When you invest in paid user acquisition, you’re essentially paying for people to download and use your app. There are a number of different ways to go about this, but one of the most effective is through targeted ad campaigns. When you create a targeted ad campaign, you’re able to specifically target the type of customer that is most likely to download and use your app. This ensures that you’re not wasting your money on ads that no one will see or click on. This will also boost your overall app store optimization efforts.
Influencer marketing
It is a form of marketing that involves working with social media users who have a large following. These influencers can help promote your app to their followers, which can lead to a significant increase in downloads. When you’re searching for influencers to work with, it’s important to find those who have a large following in your target market. In addition, you want to make sure that the influencer is someone who would be a good fit for your brand. You can also ask your app store optimization services provider about how to get started with influencer marketing.
Offer a free trial or discount
People are always looking for a good deal, so offering a free trial or discount is a great way to entice potential customers to download your app. If you offer a free trial, make sure that it’s for a period of time that is long enough for people to really get a feel for your app. For example, if you have a subscription-based app, you may want to offer a free trial for 30 days. And if you offer a discount, make sure it’s significant enough to persuade people to download your app.
Develop a referral program
Referral programs are a great way to get people to download and use your app. Essentially, you offer incentives for people to refer others to your app. For example, you may offer a discount for every person that they refer to who downloads and uses your app. Referral programs are a great way to get people to spread the word about your app and quickly increase your app’s growth.
Localize your app
If you want to reach a global audience, you need to make sure that your app is available in multiple languages. When you localize your app, you’re essentially making it available in different languages. This will allow you to reach a larger audience, which can lead to more downloads. In addition, localization can also help you improve your app store optimization efforts. This growth hack may not be suitable for all apps, but it’s definitely worth considering if you want to reach a global audience.
These are some of the most effective growth hacks that you can use to rapidly increase your app’s growth. By implementing these hacks, you’ll be able to see a significant increase in your app’s downloads. And, as a result, you’ll be able to improve your overall app store optimization efforts. If you don’t have an in-house team, it’s better to opt for app store optimization services. On this note, let’s look at how to pick the right app store optimization services for your business.
How to choose the right app store optimization services?
There are some important factors that you need to consider when you’re choosing an app store optimization services provider. Here are some of the most important factors:
The size of their portfolio:
When you’re looking for an app store optimization services provider, it’s important to look at the size of their portfolio. Ideally, you want to work with a provider who has a lot of experience in the industry. This way, you can be sure that they have the necessary skills and knowledge to help you achieve your desired results.
The quality of their work:
In addition to the size of their portfolio, you also need to look at the quality of their work. Make sure to take a look at some of their previous projects and see how well they performed.
The price of their services:
Of course, you also need to consider the price while buying app store optimization services for your business. Make sure to compare the prices of different providers and choose the one that fits your budget.
Wrapping up!
These are some of the most important factors that you need to consider when you’re choosing an app store optimization services provider. By keeping these factors in mind, you’ll be able to choose the right provider for your business.
