How to design a unique logo. Your logo is your company’s first line of promotion. It is all over the place from business cards to banners, but of course, making something new and expressive is the dream of any business owner. You find yourself looking for a sign that is special, bold, or whimsical and that reflects the business properly, of course.
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Should be you exploring the backstory of a logo?
Recognizing how the original logos come to life, looking at the early sketches and errors made along the way, will help you create a process for your logo design. Apple’s architecture started with a goal to associate itself with top-level science thinking. Nike tried to convey motion to the foot stripe. What do you expect your clients to think about or feel when they see your logo?
Feel about it like this that if you are a lawyer, it would not be prudent to use the scales of justice in all your brandings, since it is the most overused icon in the industry. It is not going to set you apart from anyone. But you would have to dig down a little to find out what you want to express in your logo. Maybe you still think that the pen is more powerful than the blade, and can you help clienlogots avert risky confrontations through written legal action? Great! Great! Great! Pens and knives are not just scaling of truth. You are going into a new perspective that is brainstorming in the right direction.
Origin legends with some special logos
Nike-
Individuals, of all ages, see the Nike Swoosh and instinctively think of the sporting footwear and accessory giant, and the logo fantasy comes true. But was the emblem the handicraft of a global advertising or design firm? Not remotely near to that. The famed Swoosh is the work of an undergraduate fashion student, Carolyn Davidson, who was commissioned by one of Nike’s owners, Phil Knight, to produce a strip for a new line of shoes that expressed motion. Davidson was paying $35 for his work. The rest of it is history, kind of. Originally, Knight was not crazy about design, but finally, he came around, earning the design the ultimate position that is the organization logo.
Hawaiian surf shop-
Town & Country Surf was established in 1971 in Pearl City, Hawaii. Most of the logos of the surf shops head right to the surfboards, waves, and beautiful sunsets in their logos. But the Town & Country Surf logo missed all that. The usage yin-yang symbol is not common for a surf company. If the city is Yin, the nation is Yang. If yin is gentle, yang is very solid. If yin is bright, then yang is dark. The sign encompasses all of us. Surfers come from all walks of life, but this is a Zen logo design solution. Then, look at the shapes of the yin-yang as they can reflect waves if you like them, which brings the entire surf thing. Traduction: surfers from all walks of life are welcomed to ride waves.
Apple-
A slice of apple has nothing to do with computers, doesn’t it? Although Apple does not have a clear connection to the machines, most people believe that the symbol of the Apple logo is entirely random. But when you look at the original logo created by Ronald Wayne in 1976, you will find that the illustration featured a drawing of Sir Isaac Newton sitting under an apple tree; the one that fell the fruit that would affect science. In this detailed logo, Apple hoped to associate itself with one of the leading opinion figures of all time which is not a bad decision. But the logo was so distracted. Its intricate and thorough architecture did not translate well into the different mediums on which it would be emblazoned, such as your computer display. Apple falls into a traditional pit of imaginative logo design that was way too cerebral. Not more than a year back, Steve Jobs was looking for a more contemporary logo. Keeping with the overarching concept of an apple transforming the world of science, the new silver apple logo was born. The bite sign, Nothing too smart, at least initially. Rob Janoff, the artist, tried to make sure people knew it was an apple, not a tomato. The “bite” is a good “byte” game that was just a stroke of luck.
Freelance Bazar would provide you an insight on how to create a unique logo.
Please do not rush to create a fun logo, hoping it will become a merchandising magnet. It takes time for a timeless, original logo. Focus on what makes your product or service special and learn not only what you do, but why you do so. As you immerse yourself in the process of making your dream logo, keep these branding ideas in mind:
Inspiration to ignite.
What inspired you to start your business? This is the thinking that will take you to an unlikely logo concept. If you are a new manufacturer of almond milk, you might imagine messing around with the idea of milk or milk—how does your brand treat the category differently? You would want to make a playful mascot.
Get to know the audience.
Who do you serve? Town & Country Surf has acknowledged that many surfers adhere to all that the yin-yang sign represents harmony, equilibrium, and relation to the sea. Are you interested in the underlying motivations and beliefs of your target audience?
Believe the designer.
If you have done the requisite homework and brainstorming, share your conclusions with your artist, then stand back and let her do her work. It can be hard to see anything but trees when you are in the rain. Your artist looks at the entire project from above the trees, and his task is to turn the main ideas into something unique. Trust her intuition, man. The original logo of Apple was developed by one of the owners. Decades later, it was rebuilt by a professional designer who retained the spirit of the initial model while adding Steve Jobs’ artistic sensibility and direction for the brand.
Be versatile and adaptable.
Flexibility is the secret to the logo design. The logos of Apple and Nike that we know and enjoy today did not have such auspicious origins. Remember, the beloved Swoosh was a plain shoe stripe for a brand that was not yet named Nike. You do not need a great logo today! When the business and identity grow, you will be able to see and test what people enjoy and do not love with your logo. This does not imply that logo redesign is a straightforward task, nor that businesses should go through it more than once in their lifetime. From Pepsi to AT&T, many companies have changed their logos to keep up with changing times, technology advances, and improvements in their products, services, or consumer base.
Keep up to date with innovations.
Some businesses, including State Farm, have invested in a logo redesign to keep up with the ever-changing modern landscape. You may be willing to do something new with your logo but be confident that your distinctive design will stand up to any digital room, from the smartphone screen to the Twitter handle and anything between. You now have the building blocks that will keep you together when you embark on a path to a unique logo design. Take chances but be mindful of that. Be encouraged but be realistic. The core and versatility rules are adaptability. You got the above!
